I must admit after the Absolut Experience I couldn’t stop talking about it. I loved it all. Actors in boiler suits greeted us and a very charming doorman, in full attire, gave each of us an umbrella so we could walk through a tunnel of rain to reach the entrance of the building. We then entered the building and had a cocktail before we started our ‘experience’.
My definition of the event is ‘a fun house mixed with an interactive art exhibit’. I honestly felt like a child again, but as an adult I could appreciate every part of it. We were made to be creative in many ways.
Moving mirrors provided a bizarre experience but a great start to the event. Then some really cool 'Absolut Art'. What followed was equally interesting: UV mazes and music making... we sounded pretty good I think ;-). The vibe was cool and everyone was being really creative and enjoying every minute. I was a little sad when that experience was over but the next stage soon made me happy again. We all had to participate in a life drawing session with the lovely Lee from Hebe Media as our model (check out our drawings!) then a giant game of ping-pong and a never-ending drunken story! The experience ended with another cocktail and some music from a live Dj. The event was genius in my opinion. I wont forget it easily.
Shang Ting also loved the experience "I'm not saying this should be in the text book, but the Absolut experience should be a model of how much effort and thought should go into an event. The staff are nice, every section was interesting and the night just made you excited as hell. Out of all the events I have been to this year, this is one of the most memorable"
Lee thought the concept sets a precedent "The night was so much fun. The staff played a key part in taking you out of your comfort zone so your senses were heightened and everything seemed more intense. Working in fashion and music we attend a lot of events and 'launches' but this really stands out as a brand taking a chance and scoring big"
Big well done to Ablsout and looking forward to what they have planned next!
