I have been cool hunting in a number of different cities in the past, Taipei, Beijing, Barcelona, and now Leeds. So far I have been surprised... in a good way. All the people I've photographed have been very friendly, they stop and listen, respond well, and as you can see, they all have amazing smiles.
We have started cool hunting in Leeds because we think it's important to follow the real trends on the street, what people are wearing. And maybe we can find out what makes fashion in Leeds different to other cities. -Stp