So last night I was about to close my eyes, but decided to have one last 'Twitter check' before sleep. My attention was caught by the irresistible Marc Jacobs, New York Fashion Week 2011 Spring show, live stream count down.
I'm aware of quite a few high fashion brands doing this type of live stream of their show during various fashion weeks this year. The Marc Jacobs show created an interaction with people as they have been tweeting for days now, creating a 'New years countdown' type of feeling on their twitter page. In the last half an hour, they also posted pictures from the backstage and the crowds.
Their live stream website works like a dream as well, the page was nothing fancy, very simple. The pictures were quality clear and impressively fluent, and the audio was cool and non-intrusive.
The live streaming of fashion shows are definitely a step forward for fashion industry. No more next day review, no more carefully edited videos posted on the brand's website (which would take an age to load). From now on, the VIPs who sit on the front row don't receive fashion trends faster than the rest of us mere mortals. For the first time we can have pure thoughts of the line rather then stories manipulated by the news and magazines. I do believe however that the fashion industry will begin creating something else for the VIPs and writers to give the feeling of exclusivity.
All images are screen shots from my Mac