In October we announced a new relationship that we are really excited about. Hebe Media has been appointed the 'preferred digital supplier' and 'brand ambassador' by Land Securities for the new Trinity Leeds scheme. We are really looking forward to working with the Land Securities team over the coming months and there are some seriously cool projects in the pipeline and a couple that are already underway.
The first of those was the sponsorship of Leeds Fashion Show 2011 by Trinity Leeds. This something we are really proud of. Leeds Fashion Show is such a great project created by great people and the fact that Trinity Leeds have come in and added support is really good news. Hopefully this is just the start of the relationship and next year we can do even more together. We took along the 'T' to meet and greet some of the Leeds' fashion crowd in the first part of the 'Taking the T into Leeds' campaign.
Speaking of fashion, we put out a 2-part feature on Leeds Fashion Scene. The first part looked at the current situation and what was going on here. The second part looked at the future and how we might improve our position in the global fashion scene. We knew it would ruffle a few feathers and it certainly did! The reaction has been amazing. In addition to all the comments, likes and tweets about the posts we also received lots of private emails, DMs and messages. We have to say that the overall feedback has been along the lines of 'well said' and 'right lets do this!' which is exactly the response we hoped for. There are new plans cooking now around this and we will be making some announcements soon.
Looking forward, if October was all about fashion then November is all about film. Today we will be announcing a new film competition involving Left Eye Blind, Trinity Leeds and Everyman Cinemas. The project is the second project in the 'Taking the T into Leeds' campaign. We think it is going to be amazing. As with the Leeds Fashion Show project, supporting and highlighting brilliant Leeds projects and talent sits right at the heart of what we are doing.
Keeping on the film tip, we are proud to have some of our projects supporting the Leeds International Film Festival this year. Hebe Media, LOL! Leeds Online and UK Observing Diary will all be playing a role in supporting the festival and it's team. We will also be sponsoring a film, that we will announce today! We must at this point give a shout out to Kay Brown, who is an absolute star! Without people like Kay we would not have projects like this in the city, we are lucky to have her here.
Stay tuned during November for more exciting announcements around new projects and partnerships that we are currently finalising.
See you again soon!