A golden ticket for young creative talent as Sweden’s “Digital Harvard” launches industry-led learning in UK
Budding digital media students are today being offered the chance to take part in a cutting-edge new educational programme in the UK, backed by businesses such as Channel 4, Saatchi & Saatchi and Sony Games.
Applications open today for a British version of a tried and tested Swedish training model for people in the interactive media, communications and advertising industries. The ‘Interactive Media Design and Management’ programme, which will be run in Manchester’s Northern Quarter, is the first of its kind to be introduced by Hyper Island outside of Sweden and has already received the backing of leading brands such as MTV, McCann, Channel 4, Saatchi & Saatchi, Sony Games, Code Computerlove and Wieden + Kennedy.
Hyper Island’s model offers a distinctive action-learning approach, with participants delivering solutions to real problems brought to them by businesses. This new programme has been designed in collaboration with leaders in the media and advertising industry from around the world, many of whom will help deliver it...
“It’s all about industry-ready people”, says Hyper Island’s David McCall, Director of the new programme, which opened for applications today. “Media and communication technologies have converged, and the industry needs talent that is unbound by disciplines, instinctively collaborative and able to thrive in a rapidly changing environment. Our first UK programme has been designed with industry, with exactly this kind of talent in mind.
Jon Kingsbury of NESTA says: “The digital media sector offers exciting growth potential for the UK if we can develop people with the right skills. NESTA is excited to be partnering with Hyper Island to understand how an industry-led approach to education might be a more effective way of giving talented young people a pathway into the digital media sector.”
There are 25 places available on the pilot for exceptionally talented young people, aged between 18 and 25 years old, who want an alternative start to their career in interactive media, communications and advertising.
We think the project has the potential to be a huge success. The students that leave Hyper Island are generally of a different mind-set and level when compared to their counter-parts from other backgrounds. Manchster and the UK in general will have some brilliant talent walking out of the northern quarter and into industry here which can only be a good thing.
There are some amazing brands involved including Amaze, BBC, Channel 4, Code Computerlove, Dare, Glue Isobar, Love, McCann Eriksson, MTV, Poke, Profero, Saatchi & Saatchi, Sony Games, Stardotstar, The Neighborhood, TBWA and Wieden + Kennedy. The project has all the right backing and input to do something special.
We will try to keep you up to date on the progress of the project in the coming months. If you want any more information about Hyper Island in Manchester click here or follow on Twitter here.