We first became aware of Dom in the build up to Leeds in Barcelona 1 last year. He seemed like a young designer with lots of potential, a strong brand and great visuals. After digging a little deeper, we realised Dom was into all kinds of creative stuff. He also worked at Blue Rinse (one of Leeds best vintage stores) and seemed to spend most of his time rolling around the Leeds underground partying with bands.
We are mega-happy to have Dom on board again for this project, he is absolutely one of our favourite people in Leeds and has great potential as a designer and general creative. We think his brand will go down a storm in Barca if the initial reaction last year is anything to go by.
During Leeds in Barcelona 1 we got to know Dom much better and we found him to be a smart, ambitious guy with an ace attitude towards the city, creativity and life in general. The Barcelona fashion crowd who visited Leeds loved Dom too. He created a really cool photo-shoot with Fie and Mayka down in Temple Works and more then anyone on the Leeds side of the project, seemed to really connect and become friends with our Barca guests.
Since that project last year Dom has stayed in contact with all the Barca fashion crowd and has been making plans to work together again. Leeds in Barcelona: A Creative Encounter gives us all that opportunity. Dom has created a new collection, with many sleepless nights ensuring it is ready in time!
In case you have not seen it yet, check out Dom in one of LeLook's trailers for the event on Saturday: