Hebe Media x Land Securities (Official Press Release)

Leeds based Hebe Media has announced today that it has been appointed by Land Securities as the preferred digital supplier and brand ambassador for Trinity Leeds, which will open in the centre of Leeds in spring 2013.

Speaking about the appointment, Claire Reynolds, Marketing Manager for Land Securities said: "We are pleased to be working with Hebe Media as our digital specialists and have lots of exciting projects on the horizon together. It is an important appointment for our Trinity Leeds team as digital sits at the heart of our communication strategy and we are keen to support Leeds talent with one of the best digital agencies in the region"

"We have been talking to Land Securities about how we can work in partnership with them and the Trinity Leeds team, and are excited about our appointment", said Lee Hicken from Hebe Media. "Trinity Leeds represents a massive opportunity for Leeds and the potential goes way beyond just a great shopping experience."

Hebe Media is only 18 months old but has already developed a strong track record, managing communications for a world-leading digital school, Hyper Island, and owning two of the biggest and most active online networks in the city. LOL! Leeds Online, a network for the people of Leeds, reaches over 50 thousand people and UK Observing Diary, which speaks to an audience in the Far East about life in Leeds and London, reaches almost 90 thousand people with an incredible 10 million views each month. 

"We are a team of trend researchers, fashion and lifestyle bloggers, content creators, event producers and more", adds Hicken. "This gives us a broad perspective on communications, particularly in relation to digital culture. We look forward to helping make some amazing things happen for the benefit of Trinity Leeds and the city as a whole."

The Trinity Leeds scheme has over 120 retailers and restaurateurs covering 1 million square feet and will bring big international brands and boutiques to Leeds, alongside a number of stylish restaurant and leisure operators. This urban city centre development will be a dynamic, evolving shopping experience and is set to become a retail beacon for the UK when it opens in spring 2013.

Trinity Leeds on Facebook

Hebe Media on Twitter

Hebe Media on Facebook

Far East Feature: Bubble Tea will change your world

When I heard Bubbleology, the original Taiwanese bubble tea was coming to Leeds for one day, I was so super excited I shivered and drooled for 2 days (stroke?). Bubble tea, also called pearl tea, is a traditional Taiwanese drink that became very popular in Asia in the 80s, and now world wide. An innovative drink combined with beverages and desserts.

"Having a cuppa." is such an important thing in British culture, in Asia, tea is also in our daily lifes, our bones, our blood, and our history. In Chinese culture, we create poems for good teas, we have wars fighting for them, we can say sorry, thank you, or good bye with the gesture of making a cup of tea, we need them in weddings, graduations, any occasion.

If you ever get to go to Taiwan, you will find little tea shops in every corner. In there, you get to customize your own favorite teas, from what kind of tea, warmth, how much sugar, to what do you want to add in there, including bubbles, jello, or even aloe vera and so on.

That's why when I went to Victoria Quarter last Saturday, and had my first drink of bubble tea for the last 15 months, I was so happy I could kick someone in the face(?). The Bubbleology's bubble tea is exactly how I remembered, the taste, the bubble, even the machine that packaged the cup! 

So if you're in London, you are very lucky as you can just pop into their shops. If you're in the North like me, join my prayers for them to expand here in the very near future. All hail Bubble Tea!

The Hebe Week In Pics

Nigel Martyn being interviewed by Bryn Law for Sky Sports Then i got on the mic! Showed them how it's done ;)Lee with the legend!And then i jumped in for one with Big Nige!STP at Leeds Loves Shopping launchLovely cakes in Anthony's in VQ (chocolate pistachio squares FTW!)Now you see them......now you don't!We caught up with the lovely Leeds Fashion Show Girls!East Street Arts giving an old school presentation including 'walking screensaver' :)Graffiti campaign in the city, Albion StreetLovely photo of Hunslet Church and rainbow captured by STP

The Hebe Week In Pics

Zap!The Myra D'or stops off in LeedsShang Ting......and i out at events!Name that band!Beautiful rainbow over Mint Hotel , LeedsThe Original Oak Gates, HeadingleyI love this dress! #GucciThe next level of Percy Pigs, biscuits!

The Hebe Week In Pics

Last weekend it was our friend Matt Maudes birthday and feature film premier!The whole Hebe Team and friends went!Applause for the Left Eye Blind feature film which was very entertaining!Film snacks ;)The birthday boy with one of his pressiesOld school ticket machine @ The Showcase CinemaNow we have a superhero phoneWe also met up with Josh from ICS and Freya to talk new Jamaica projects!I discovered MORE low fat poporn, it deserves a spot for the amount i eat daily!We also hit LCA Graduate Fashion show(blog post coming) and caught up with Marketing Leeds and the LFS Girls!Caught Shang Ting interviewing a foxy guy(you know i had to do the joke! As bad as it was ;))Another pair of Lee's crazy kicks!I went along to the Leeds Loves Food Bus Tour. Mmm cakes from Cooplands!Chicken and peppers from Casa MiaLeeds Grub and Ebsnare talking fruit! While Phil Kirby is thoroughly enjoying the bus tour info!And finishing off with a lovely photo of Matt and our Simon! See you next week!