Adam Tensta - The Monkey (with Spoek Mathambo)
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The show will be held at Leeds City Museum on 14 October 2011, where more than 500 people will gather to celebrate a unique pool of talent. Awards given on the night will include those for Emerging Talent, Ethical Fashion and Designer of the Year, for which the nominees include PAJ Couture and Chai-lee Sharyn.
Speaking about the sponsorship, Claire Reynolds, Marketing Manager for Land Securities said: "We are extremely pleased to be supporting local talent, and introducing our brand to the Leeds Fashion Community. I hope this will be an ongoing relationship and it is an indication of the role Trinity Leeds can play in the Leeds creative scene.”
Leeds Fashion Show Founder, Sherelle Davidson is equally excited about the partnership: “Being sponsored by Trinity Leeds means a lot to Leeds Fashion Show. It's exactly the kind of support and backing that the project needs in order to progress. Our aim is to bridge the gap between local design talent and the Leeds high street, bringing something fresh to the city.”
The relationship with Leeds Fashion Show marks the beginning of a year long campaign that aims to introduce the Trinity Leeds brand to people across the city, through a series of collaborations with some of the most inspirational projects and events happening in Leeds today. Coverage of the campaign can be followed on the new Trinity Leeds Facebook page where, over the coming 12 months, people can also get involved in a conversation about all things fashion, food, film and culture: www.facebook.com/TrinityLeeds.
The Trinity Leeds scheme has over 120 retailers and restaurateurs covering 1 million square feet and will bring big international, national brands and boutiques to Leeds, alongside a number of stylish restaurant and leisure operators. This urban city centre development will be a dynamic, evolving shopping experience and is set to become a retail beacon for the UK when it opens in spring 2013.
Speaking about the appointment, Claire Reynolds, Marketing Manager for Land Securities said: "We are pleased to be working with Hebe Media as our digital specialists and have lots of exciting projects on the horizon together. It is an important appointment for our Trinity Leeds team as digital sits at the heart of our communication strategy and we are keen to support Leeds talent with one of the best digital agencies in the region"
"We have been talking to Land Securities about how we can work in partnership with them and the Trinity Leeds team, and are excited about our appointment", said Lee Hicken from Hebe Media. "Trinity Leeds represents a massive opportunity for Leeds and the potential goes way beyond just a great shopping experience."
Hebe Media is only 18 months old but has already developed a strong track record, managing communications for a world-leading digital school, Hyper Island, and owning two of the biggest and most active online networks in the city. LOL! Leeds Online, a network for the people of Leeds, reaches over 50 thousand people and UK Observing Diary, which speaks to an audience in the Far East about life in Leeds and London, reaches almost 90 thousand people with an incredible 10 million views each month.
"We are a team of trend researchers, fashion and lifestyle bloggers, content creators, event producers and more", adds Hicken. "This gives us a broad perspective on communications, particularly in relation to digital culture. We look forward to helping make some amazing things happen for the benefit of Trinity Leeds and the city as a whole."
The Trinity Leeds scheme has over 120 retailers and restaurateurs covering 1 million square feet and will bring big international brands and boutiques to Leeds, alongside a number of stylish restaurant and leisure operators. This urban city centre development will be a dynamic, evolving shopping experience and is set to become a retail beacon for the UK when it opens in spring 2013.
Harvey Nichols were definitely on it during September: We hit Vogue Fashion Night Out, The Harvey Nichols x Land Rover Fashion Show and went to see the ace ICS at Harvey Nichols Freshers Event at Leeds University. This month promises to be just as busy as Leeds Fashion calendar kicks into over-drive during October.
Our Week in Pics posts included things like our visits to Hyper Island Manchester, Abbey House Museum, Nigel Martyn & Sky Sports, Leeds Festival and Stockholm!
Speaking of Stockholm, we also blogged about our recent trip there in 24 Hours in Stockholm along with the new Hebe Hits Stockholm Photo Gallery.
Shang Ting told us how Bubble Tea Will Change Your World and we also previewed the cool new collection from our friends at Kitschen Sink, who also featured in the recent Leeds in Barcelona project.
One of the most read blog posts of September was my review of the 2011 LEP Summit. I dont think one post has resulted in so many DMs and emails. I think we said what a lot of people were thinking (something we are quite good at lol)
I also posted our first 'Hebe Hit List' post where we speak about the people and brands we want to work with in the next year. First up was the brilliant Corey Latif Williams.
We hope you enjoyed checking in with us during September, it was nice to smash our record number of monthly visits on this blog and combined with more then 500,000 views on LOL! Leeds Online and 9,000,000+ on UK Observing Diary shows that people seem to be interested in what we are talking / shooting / filming about :)
We have some really cool stuff planned for October. Lots of events, annoucements about new Hebe projects and much more, so check in when you can and say "hello".
Found this! Shang Ting in 2008 in Barcelona, coolhunted for a magazine!
Our boys I Call Shotgun performing for Harvey Nichols at the Leeds Freshers Fair
Working the crowd in the Sunshine, weird watching the band without a beer ;)
Half of I Call Shot Gun, Iain and Josh!
World Curry Festival @ Victoria Gardens
Bit of Catwalk action @ Leeds Bradford Airport!
Shang Ting and i take in some culture @ Kirkstall Abbey
Abbey House has an amazing old street inside!
STP looks superimposed into this photo! Now switch to the moon!
Ello, ello, ello!
Old school Shang Ting
Love this. Team Hebe vote pint!
And as always, Lee's new shizzle! Hats this time round!