James Steward & Asobi Fashion @ The Leeds Library

As part of our work with Trinity Leeds we recently produced a photo-shoot featuring the work of Leeds designer James Steward and Leeds Fashion Show Emerging Designer award winner, Shi-Yuen Li of Asobi Fashion. The shoot took place at the beautiful Leeds Library. The shoot was styled by our very own Head of Fashion Shang-Ting Peng.

We had always planned to showcase one of the winners from Leeds Fashion Show in a special photo-shoot for the Trinity Leeds Facebook Page and we thought it would be pretty cool to team up Shi-Yuen's work with established Leeds designer James Steward and see what we could create. 

We worked with our friends at Bond, photographer Warwick Stein and make-up artist Nicki Swain and their fantastic models, Paige Moore and Eliza Tate and we also worked with the ace Hasselblad and, a behind the scenes video is on the way to show how the shoot went down. 

We hope you dig the photos and we will leave you with the official line from Trinity Leeds...

"Trinity Leeds is committed to supporting emerging fashion talent in Leeds and as part of our 'Taking the T' into Leeds campaign, Trinity Leeds sponsored Leeds Fashion Show 2011. At the show we were introduced to designer Shi-Yuen Li who won the 'Emerging Designer' award. We recently invited Shi-Yuen and prominent Leeds designer James Steward to take part in a photo-shoot staged at our near neighbour The Leeds Library on Commercial Street. The shoot was styled by Shang Ting Peng and shot by Leeds photographer Warwick Stein. 

We hope our projects will provide moments of inspiration and surprise, and reflect the city's past, present and future as a destination for fashion, food, film and culture."

Stay tuned for the 'making of' video shot for Hasselblad and a guest blog post from a special Hebe work-experience guest on the shoot :)

January In Pics

Simon and Dave working on the Back2Basics exhibition2.8 Days Later media judges screeningICS PimpinShang-Ting helping out with the Back2Basics exhibition Happy chinese new year! Celebrating with a 'BBQ'Years Of Back2BasicsWe love charming things like this around the city!Great Monday meeting with some great young minds, nice food too :)Our good luck gift from Dave BeerMarket Sweeties are for winners!Despite their rubbish chargers, we can't resistDJ MAG article on best flyers ever... good timing!Billy Bad-Ass returning to form with the brandy ;)

The Hebe Week In Pics

Happy birthday to Lee, 30 tomorrow :) We love ya!Amazing Out Of The Woods hamper, a gift from Commer House. We will miss you!Leeds In Barcelona mascot Deaks helps us move officeShang Ting strains herself helping to move boxesSweet.Team Hebe catch up with Kay Brown and talk filmOld school library!Stacey getting her pose on!Photos from Bodyline, LeedsFashion Designer and our homie James Steward @ TrinityFinish the WIP with a bit of Christmas, Choir singing in The Light, Leeds

Calling all film makers - the 2.8 Days Later film challenge is on!

Poster by Jay Cover (www.jaycover.co.uk) of Nous Vous (www.nousvous.eu)

Every single member of the Hebe team is mad about the movies. Our combined film collection makes for an impressive library, ranging from blockbuster classics, to obscure indies, to world cinema... mostly Chinese and Spanish, we have to admit. We're all in some kind of film rental club, and besides me (nearly Christmas - hint, hint) everyone has an unlimited cinema card. We're as close to being film geeks as it's possible to get without feeling compelled to sit in the cinema reciting lines in harmony with the actors.

So, imagine our delight when the team at Trinity Leeds revealed to us that one of the coolest boutique cinema brand in the UK, Everyman, intends to open its first out-of-London venue in the heart of the scheme; and, in order to introduce Everyman to the people of Leeds they wanted us to dream up a project to support grassroots, independent film making in the city. Our gut instinct was to call Matt Maude at Left Eye Blind to see whether we could work together, and the 2.8 Days Later film challenge is the outcome:

So, it’s lights, camera and action for this new project, which challenges aspiring filmmakers to write, shoot and finish a film in less than three days. Registration for 2.8 Days Later opened this week and the main event will take place in Leeds on 18th, 19th and 20th November 2011.

Over the course of three days as many as 150 people, working in small teams, will take up the challenge working from Left Eye Blind’s base in Holbeck, Leeds. Industry professionals will lead workshops covering different aspects of the filmmaking process, and will mentor participants as they create a brand new short film.

“This is adrenaline filmmaking at its best”, says Matt Maude of Left Eye Blind, himself one of twelve finalists in this year’s Virgin Media Shorts competition. “We piloted the project back in June 2011 with brilliant results, we even had filmmakers taking part in the US and Germany. This time we are focusing our efforts on supporting Northern talent in and around Leeds. It’s great to be working with Trinity Leeds and Everyman Cinema, both of whom we see playing a vital role in the future of film in Leeds and the surrounding area. It’s no secret that the future of funding for British film is uncertain at the moment and this is a great example of how private business can support and is supporting grassroots independent filmmaking.”

Film will share centre stage in the Trinity Leeds scheme, which will be home to Everyman Cinema’s first venue outside London. Everyman’s chain of boutique cinemas is widely known for screening independent film and world cinema, alongside major releases.

“Leeds is the birthplace of film and this project is all about tracking down today’s undiscovered talent” says Claire Reynolds, Marketing Manager for Land Securities, the developers of the Trinity Leeds scheme. “We hope to find people who have the potential to rock the future of British film and want to help them reach the big screen. We’re proud to be working with Left Eye Blind and look forward to viewing all the final cuts.”

All the 2.8 Days Later films will be entered into a new Trinity Leeds film prize. Three awards are up for grabs and the public, the media and a panel of industry experts will pick the winners. The awards winners will each receive a prize ranging from free cinema passes, to support towards a further film, to the opportunity to showcase their entry at an Everyman venue in London – as a trailer at the start of a major movie! The winners will be announced at a special, public screening event in Leeds during spring 2012.

2.8 Days Later is open to anyone over the age of sixteen, and thanks to support from Trinity Leeds it is totally free to enter. There are only 150 places up for grabs and registration closes on 15 November 2011. Visit the Trinity Leeds page on Facebook to register your place now: www.facebook.com/TrinityLeeds

The whole team will be heading down there on the day. The only thing to confirm is whether we form a team or go head-to-head in a quest for glory on the big screen - the film challenge is on!

Hebe October Round-Up

Leeds Fashion Show award winner Crystal Padmore takes to the catwalk

Wow! What a month that was! We had a seriously interesting October both on the blog and in general Hebe life. Here is a quick look back at the month that was all about big news and fashion! 

In October we announced a new relationship that we are really excited about. Hebe Media has been appointed the 'preferred digital supplier' and 'brand ambassador' by Land Securities for the new Trinity Leeds scheme. We are really looking forward to working with the Land Securities team over the coming months and there are some seriously cool projects in the pipeline and a couple that are already underway.

The first of those was the sponsorship of Leeds Fashion Show 2011 by Trinity Leeds. This something we are really proud of. Leeds Fashion Show is such a great project created by great people and the fact that Trinity Leeds have come in and added support is really good news. Hopefully this is just the start of the relationship and next year we can do even more together. We took along the 'T' to meet and greet some of the Leeds' fashion crowd in the first part of the 'Taking the T into Leeds' campaign.

The 'T' at Leeds Fashion Show (Photo Michael Walker)www.mickwphotography.co.uk

Speaking of fashion, we put out a 2-part feature on Leeds Fashion Scene. The first part looked at the current situation and what was going on here. The second part looked at the future and how we might improve our position in the global fashion scene. We knew it would ruffle a few feathers and it certainly did! The reaction has been amazing. In addition to all the comments, likes and tweets about the posts we also received lots of private emails, DMs and messages. We have to say that the overall feedback has been along the lines of 'well said' and 'right lets do this!' which is exactly the response we hoped for. There are new plans cooking now around this and we will be making some announcements soon.

On the blog earlier in the month we posted the new video from our favourite Swede (sorry The Pap) Adam Tensta, which as per usual is ace!

Looking forward, if October was all about fashion then November is all about film. Today we will be announcing a new film competition involving Left Eye Blind, Trinity Leeds and Everyman Cinemas. The project is the second project in the 'Taking the T into Leeds' campaign. We think it is going to be amazing. As with the Leeds Fashion Show project, supporting and highlighting brilliant Leeds projects and talent sits right at the heart of what we are doing. 

Keeping on the film tip, we are proud to have some of our projects supporting the Leeds International Film Festival this year. Hebe Media, LOL! Leeds Online and UK Observing Diary will all be playing a role in supporting the festival and it's team. We will also be sponsoring a film, that we will announce today! We must at this point give a shout out to Kay Brown, who is an absolute star! Without people like Kay we would not have projects like this in the city, we are lucky to have her here.

Stay tuned during November for more exciting announcements around new projects and partnerships that we are currently finalising. 

See you again soon!