We love Oki-Ni. Indeed, hardly a week goes by where someone in the team isn't caught slacking in order to scan their online gallery / store in order to find an addition to the weekend's wardrobe.
Last week Oki-Ni released this video as a way of introducing the spring-summer 2011 collection. Stunning film work and a gorgeous slab of CFCF's new EP The River makes this, for my money, one of the best bits of video released online during 2010... not that I've seen it all!?
Oki-Ni, which Shang Ting informs me is Japanese for "with appreciation", made its name producing limited edition fashion items born from collaborations between established brands and up-and-coming designers. It all began in 2001, and since then the brand has stayed firm to a set of values that have seen it evolve into an online destination for connoisseurs of style.
This year Oki-Ni also launched the Mix Series, which has allowed the brand to collaborate with musicians and DJs, and to showcase the outcome via a free monthly podcast. They commission sleeve art for each edition, and the artwork is used for a limited edition run of t-shirts.