Why We Love Toms!
A product that seems to be flying off the shelves in most shoes stores at the moment is the Toms 'classic' shoe. My 'in the know' shoe spy, from a major high street retailer, confirmed that Toms were the best selling mens shoes last week and continue to become more popular every week.
Although the women's aren’t quite as popular, sales are growing by the day. With more and more people wearing the shoe, unusually I am actually not worried if I spot someone in the street in the same shoes... why? Well aside from the fact it is the comfiest shoe ever, buying a pair of Toms helps a bigger project, a project I personally think is amazing. With every pair of Toms sold, another pair of Toms are given to a child in need. Watching the video on the Toms website and seeing little children in developing countries wearing the same shoe is amazing.
While out and about in Leeds, I decided to do a little on research on why people bought the shoes. I actually thought more people would be aware of the ‘One For One’ policy but unfortunately this seems to be more of a trend. Although many people ‘claim’ to be aware of the incentive, in actual fact, they come in to buy the shoes for work, for comfort or for fashion and then find out about 'one for one' when they read the box. Although it’s a little sad that fashion is the main reason so many of these shoes are sold, I am still happy that these shoes are popular and that children in need all over the globe at least have comfy shoes and are in less risk of danger. So go out and get yourself a pair of Toms now and picture that little child running around in theirs. A small step towards a better world :-)
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