Eboi - Immigrants

This afternoon I checked in with Eboi and Thomas from RMH in Stockholm. They told me about the new video they had created for the new track 'Immigrants' and we talked a little about the thinking behind the track and the video.

As you can see when you watch the video there is a strong message in here that Eboi wanted to put out there as he explains:

"Europe is going through a lot of changes and the segregation in many countries is on the rise, especially in areas where a lot of immigrants live. I wanna show the world what it's like up here, especially in a place like Sweden where most people picture tall blond people and no conflicts. There's a big gap between that perception and reality out here."

As some of you will know the track is Eboi's take on the massive Slang Like This - True Tiger Feat. P Money (Big shout to Verena / Kids of Grime in the vid too!) and when Eboi heard the track he knew he had to put his own Swedish interpretaion down:

"I got the idea when I listened to Slang Like This and I felt they captured the feeling perfectly and I wanted to apply the concept to Sweden. I even used the term "slang" in there just to make that connection because as soon as I heard P Money slaughter his verse, I could relate. 

I mean to me the original track (Slang Like This) is already an anthem, and I'm surprised more people across the international hiphop scene haven't already given us their interpretation of the song."

The video has a real 'raw' feel to it and that is exactly what the director Thomas wanted to get on this:

"It's my first music video ever and I wanted to make sure that people all over the world get to see how it looks in the hoods in Stockholm, Sweden. The place where Eboi grew up. I sparked up a J and just started filming the people that kick it in Ebois hood. That's it."

It is always interesting to hear different artists' takes on a track and we love both P. Money and Eboi on this one. Coming from a similar angle but done in totally different ways. The two videos also have the 'real' feel to them that is always really interesting to see - real people doing real things somehow always feels more powerful, especially for a track that has the same vibe.

You can download the track here