Marc Jacobs 2011 Spring @ New York Fashion Week Live Stream

 

 

So last night I was about to close my eyes, but decided to have one last 'Twitter check' before sleep. My attention was caught by the irresistible Marc Jacobs, New York Fashion Week 2011 Spring show, live stream count down.

I'm aware of quite a few high fashion brands doing this type of live stream of their show during various fashion weeks this year. The Marc Jacobs show created an interaction with people as they have been tweeting for days now, creating a 'New years countdown' type of feeling on their twitter page. In the last half an hour, they also posted pictures from the backstage and the crowds. 

 

Their live stream website works like a dream as well, the page was nothing fancy, very simple. The pictures were quality clear and impressively fluent, and the audio was cool and non-intrusive.

 

The live streaming of fashion shows are definitely a step forward for fashion industry. No more next day review, no more carefully edited videos posted on the brand's website (which would take an age to load). From now on, the VIPs who sit on the front row don't receive fashion trends faster than the rest of us mere mortals. For the first time we can have pure thoughts of the line rather then stories manipulated by the news and magazines. I do believe however that the fashion industry will begin creating something else for the VIPs and writers to give the feeling of exclusivity.

 

 
All images are screen shots from my Mac

"All technology is neutral", a reflection on Sir Ken Robinson's speech for #shifthappens 2010

“All technology is neutral”. This was the essence of a keynote speech given by Sir Ken Robinson (@SirKenRobinson), via Skype from his home in California, to a packed out auditorium at York Theatre Royal.

Sir Ken Robinson addresses the audience at Shift Happens 2010

The speech came at the end of the opening day of the third annual Shift_Happens event, the brainchild of Pilot Theatre’s Artistic Director, Marcus Romer (@MarcusRomer). Inspired by Romer’s experiences at TED, Shift_Happens draws people together from across the cultural and creative industries (the arts, media and film, museums and libraries, and so on) to talk about how they can take part in, and drive the digital landscape. The event includes a series of speeches, covering areas of both digital practice and policy, as well as performances, user testing of new digital and interactive media works, and surgeries giving new arrivals to the conversation insight into the digital landscape.

We were very pleased to attend Shift_Happens on behalf of Hyper Island, who we work with lots, and who are working with Skillset and Screen Yorkshire on a new leadership programme for Yorkshire’s digital and creative workforce. Our mission was to find out what is making people in the arts tick when it comes to digital.

The keynote will be available to view online in the coming weeks, so I won’t summarise here (we will provide a link once available). To be honest, I’m not sure where I’d begin anyway: it moved back and forth between the earliest developments of technology, and predictions about where we might be heading. What I can summarise, though, is the thesis: that technology, historically, has shaped the condition of society and its cultures. In that process, technology has promoted ways of living (urbanisation, for example) that push us away from nature, and each other. However, the truth of the matter is that technology is not actively working towards these ends: it is not looking to drive the wedge. Indeed, technology is only ever passive – “all technology is neutral”. What matters, then, is how we use technology. If we use it responsibly then it will promote creativity and spiritual wellbeing. If we don’t then we could be in trouble.

Sir Ken’s keynote followed another presentation (part speech, part crowd-souring performance lecture) by Andy Field, Artistic Director of Forrest Fringe Festival (a free festival phenomenon that landed at the Edinburgh Fringe a few years ago).

Andy Field, of Forrest Fringe Festival, talks to Director of National Theatre Wales, John E McGrath

By accident or design, Field’s speech set a clear context for Ken Robinson’s keynote, and made it’s own call for a reconsideration of how technology is used by artists, to affect change: paraphrasing… “digital is a field that we are all, as artists and creative people, right at the forefront of: even if we were, in many ways, the last to arrive at the party. Rather than using technology to re-use existing ideas and content, we should be using our art to rip the heart from technology. We should bring art and technology together to dream stupid, impossibly grand visions of what the future might look like… It is true that no one can break the Internet, but we should all be trying.

So, to end where I began (or, rather, where Sir Ken began), all technology is neutral. It is passive, non-political, non-destructive. What activates technology is us, and it is up to us to determine its uses and by extension the shape of tomorrow’s society. That all seems simple, doesn’t it? Well, not if you skip back to the middle of Sir Robinson’s presentation when he shared a prediction: that by 2050 the average personal computer will have the same processing power as all of human consciousness. Machines that think, and learn, and re-write their operating systems based on their experiences. Will technology still be neutral then?

While you ponder that one the team at Hyper Island are heading off to buy copies of the Sarah Connor Chronicles, and here at Hebe we're getting started on the bunker.